Cosco

Business strategy and IT strategy of COSCO As the president of COSCO formerly said, container shipping industry is traditionally low-margin, highly agonistical and idle market. Actually, this is the case. At the dawn of COSCO, with only a small fleet, it is indentured that the only way to survive is to grow as bear-sized as possible to avoid being acquired by its peers. And flat we have to admit that COSCO basically did a really groovy job when it comes to its way of growing. This is resulted from its state-owned business background, the external economic surroundings and the business strategies it employed. The first two factors allows COSCO to gain more competitive advantages domestically by acquiring some privileges before mainland Chinas joining WTO, such as financial prolong from the government and entry to some industries which were not accessible by the foreign capitals. All these help COSCO to grow rapidly downstairs the shelter of the government. But basically, COSCOs success lies more in its business strategy, especially after Chinas ledger entry WTO. Without those privileges, COSCO had to compete based on its own competency.

Actually, we tried to mother out the stages according to the times dimension and finally we kick the bucket the point of year 2002 when COSCO established COSCO LOGISTICS, which indicated a critical falsify in COSCOs business strategy. At the meantime, the top oversight also gave out the vision stating that COSCO hoped to be known as a shipping-based logistics company by 2010. COSCO managed to transfer its original view of a shipping enterprise to a brand naked one as a global logistics company. This strategic-level change established the basis for COSCOs near future engagement in the global competition with major shipping enterprises like Maersk-Sealand. Actually, this is the mega-trend for well-nigh all the major shipping companies throughout the world. Focusing on shipping business only will absolutely occupy to the limited growth-rate of an enterprise, just because the... If you want to get a total essay, order it on our website: Ordercustompaper.com

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