Influence of Brand Name on Consumer Decision Essay

In the present developing and modern sidereal day world, consumerism has prevail all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values ingest a different measure, you argon known by what you have non by what you are.This of course leads to the life in a society where e actuallyone wants to have a ridiculous place in the society, by possessing the things which sets them apart from the rest of multitude in the society.In present society and living way, the Brands not only patch up the symbol of the comp each or harvest-home but to a bigger extent define the general life of a person. What the person uses put forward reflect his taste of life, his status in the society, his economic background and legion(predicate) other things. This makes a deep connection between the company and its score, with the consumer. In this two way relation both are dependent on each other for various different reasons.In todays time guests are very deeply connected to the brands. When they bargain for any product like a car, mobile, items of daily need, brand hang form the consumers choice.Some nodes purchase the specific mark things just delinquent to the brand name. Customers believe that brand name is a symbol of quality.I found this interesting and wanted to interpret out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the specific product becausethis is one of the products which got my attention because of many reasons.Initially the car production was dominated by few companies and one or two countries. With the time, the market started to have and once considered to be luxurious commodity, cars became a needrather than a choice. This increased the demand and with that many morecompanies entered the arena to have their assign of profit and exploit the growing market. This made the companies to put more efforts and money to creating brand a wareness of their product.With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise does this sincerely affect the purchasing decisivenessof the customer? Does the brand awareness in some way influence the sale of the product? Etc.On the basis of these questions, I formulated my problem as followsThe purpose of this thesis is to create deeper good will of what influence a brand name can have, when pack go for purchasing, hold the products between different brands in automobile industry. Further I want to identify, if there is a connection between brands and the consumer decision qualification process.I conducted this study based on theories and surveys. I analyzed the burden of the survey in order to be able to draw conclusions and find answers to my problem.I came to the conclusion that when consumer purchases a car, brand names influence his choice. Customers choose the well known branded car a mong other brands which are unseasoned or not so known.The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they choose to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much information astir(predicate) thelesser known brand. Usually, nation purchase well known branded cars because they might have hear before virtually brands or they have some information about them from other sources.This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands.The consumers are very conscious about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers organized religion the branded cars quality. Before purchasing a car people do not consider the lesser known brand car, as people are very attached to some specific brands. Some people are loyal to specific brands, over time they want to purchase the same branded car because the specific brand has satisfied the customers needs and in turn has gained the trust in the brand name.I feel that the purpose of this study has been fulfilled to some extant. The hypothesis describe that brand name has a power, which attracts the customers towards branded products. The reasonis that customer gets special connection with specific brands product and become the loyal with brand.