Future of Bangladeshi Print Media

future tense of Bangladeshi yarn-dye Media proximo of Bangladeshi grade Media Strategy ofSurvival of Two Highest circulated print Media in BangladeshAritra Ankan MitraIntroductionThis authorship tries to unwrap out the challenges and the strategies to retain or consecrate the position of the around circulated print media in Bangladesh which is, kn experience as Prothom Alo and The day-after-day Star after the online geological era became popular in Bangladesh. They atomic number 18 non only the print media which atomic number 18 facing the problem after online media came in limelight, but as they are the highest circulated in Bangladesh, if its possible to govern out their problem, it shadow be assumed what are the others current positions in the sedulousness. There has been a major change in the way to have currents by great deal now a day. The online wordworthiness sources are getting as preferred ordinary for intelligence operation to consumers. Before people had access to cyberspace chip inle modern era, they were receiving their information via printed-paper delivered daily to their homes. merely this an era of digitization and like e genuinelything else, Media has two versions now- stain Media and Online/ Digital Media which works like scratch Media, but much swift and immediate. Online Media include electronic, broadcast and Internet media. Today we didnt need to buy books, newspaper publishers, magazines and newsletters, as they can be found as a digitally published as electronic editions on the Internet. As todays people prefer faster and latest news update of alwaysy moment instead of delay for the next days printed newspaper and read every detail, they are t completioning much to Online News Media nowadays. A statistic is presented in Fig. 1 wake how much eon during an aver mature week do people go past on print content in the U.S. Even in Bangladesh, we appear that in that respect are tons of Online News penetrat ions and with smart de misdeeds on hand people are seen reading Online News instead of a printed newspaper. merely for hundreds of years, Print Media has been one of the most powerful expression medium of the thoughts of aggregate people. The industry associated with the printing and distribution of news through portable, disposable and light publications printed on paper and circulated as newspapers and magazines is known as Print Media. They proceed contents that are informative and entertaining and of general or special(a) interest. Newspapers or magazines are published once or daily, weekly, biweekly, monthly, bimonthly or quarterly. (Curtisu, 2011) In Bangladesh, Print Media has been making the general people learn what is outlet near them and playing the role of publishing their opinions and views on these issuings. Fig. 1. Average cadence spent on print content in the U.S. in 2011But Online Media is taking over the Print Media now. As a result there is some people w ho even believein the near future printed newspapers will be extinct. From Fig. 1 we see that the number of people spending no time at all on print content has increased to a shocking extend. Among the respondents, four per centum stated they spent over phoebe bird hours with magazine or newspaper apps during an average week. (Statista, 2011) So definitely Online Media can be considered as a competitor of Print Media. This research is conducted to set out whether Online Media is becoming a threat to the Print Media, whether it will replace Print Media or Print Media will continue ruling.1.1Rise Of Print Media and Online MediaHistory of Print Media and written parley follows the progress of civilization which moves in response to ever-changing cultural technologies in turn. The biggest change was printing on newsprint and physical exertion of the printing press. The earliest examples of printing include Cylinder seals and other objects such as the Cyrus Cylinder and the Nabonid us Cylinders that refer to wedge-shaped inscriptions of King Nabonidus of Babylonia. (Wikipedia, 2002) As foresightful ago as 25,000-30,000 years B.C. outset humans painted descriptive pictures on cave walls. The narrative compositions left on the walls of Lascaux represented their own way of communicating with the spiritual world and another. The well-preserved arts and move depicted their deep religious beliefs, fears, and also everyday life. The pictures or bright types that were found in caves of Southern France and Spain represent the beginning of written communication for the human kind. The advent of a writing system coincided with the transition from hunter-gatherer societies to much permanent zeminder or landlord encampments when it became demand to count ones property. In 1900 B.C. the Chinese invented their very own style of writing independently. Writings preserved on various(a) bones were the earliest records of Chinese Writing found. Their achievement was the bu ilding pit for Japanese and Korean to create their own models in 400 B.C. The world-class alphabetic script appeared in Palestine at about one hundred sixty B.C., which influenced early Phoenician (113 B.C.) and Hebrew script (110 B.C.). At first tilt and clay tablets were used to express thoughts. Later, in 105 B.C., Tsai Lun of China invented paper as we know it today. (Piechota, 2002) Thus worlds first ever printed media was introduced.Let us now focus on a apprize history and growth of the Print Media of our subcontinent. The press, having more than300 years of history, is the oldest mass medium in the Indian subcontinent. James Augustus Hicky, an Englishman and a former employee of the British tocopherol India Comp either, published the first newspaper from Calcutta (West Bengal) in 1780, known as Hickys Bengal Gazette or the Calcutta General Advertiser and was a two-sheet English-language-weekly. The first Indian-owned newspaper was the Bengal Gazette, also an English-la nguage weekly published by Gangadhar Bhattacharjee in 1816. By the end of the 19th century, Indians had be rise up restless under British rule and the nationalistic movement began to spread throughout the subcontinent. Nationalist political leaders, some of whom were active agent in journalism, formed the Indian National Congress in 1885 to lead the independency struggle. The Anglo-Indian press played an important role in raising hatred between Hindus and Muslims in India who had lived together for centuries through unwashed cooperation. In a political about-face, the British presidential term adopted a favorable position towards Muslims and became concerned about their backwardness. In 1947, the Indian subcontinent was divided into two states- India for Hindus and Pakistan for Muslims-when the British left the region. At the time of independence, easternmost Pakistan had no daily newspaper and most of the newspapers were Bengali language weeklies. Meanwhile, at the time of in dependence from Britain, India had a strong base of newspapers. After independence from Pakistan in December 1971, the government established in Bangladesh likewisek the ownership of the curse owned newspapers the Morning News and the Dainik Bangla-in East Pakistan. The Bangladeshi press confront a severe blow to its growth in 1975, when the democratic government with an absolute majority in the Jaitya Sangsad (National Parliament) banned the publication of all newspapers nevertheless those which were taken over by government. After that, with the advent of democracy in 1990, Bangladesh saw a mushroom growth of newspapers. (Bhuiyan, 2002) Since then, Bangladeshi Print Media has act its journey. In brief, this was the history of the Print Media in our subcontinent.Now the Print Media has come nearer to the mass people through the help of electronic Media, i.e., Online Media. Electronic medias chief advantage is its immediacy. In Online Media, we know news of any occurrence within moments sitting just in an Online News Portal while the Print Media awaits till the next day for publishing a highly important issue occurred on any day. When in a rush, people like to know only the gist of what is happening around and Online Portals play great roles serving this. Mostly the new or younger generations are the main contributors to the decline of the printed version of newspapers. As they were brought up with new technology all the time. This generation was already used to with lots of electronics gadegts they were the first group targeted for electronic publishing. As we were enterd in a new age which can be called as the age of communicating digitally. With this technology at our fingertips, we can freely express our opinions and report on any topic as in the form of blogging. This can be called as the incompetent reporting. both(prenominal)(prenominal) argue that these bloggers i.e. citizen journalists will provide the Internet with more content, more informa tion, more analysis, and a wider range of niches. It has been predicted that this new form of journalism, known as digital journalism, will give rise to a new social model based on a professional-amateur partnership. (Smith, 2014) Today only a wring in the paper, with a photo is no longer gratifying as news. It got transformed into a digital medium and adopted a lot, from the advantages of technology. Now we can also get videos and some more cerebrate of the news online. People are interacting through social networks about the news and their views about the news. Handy or portable gismos like mobile-tablet pcs are allowing them to acces the news from any where any time. This is allowing us to interact with the news at adpressed level than ever before.On the other hand, Print Media is still preferred by numerous people of the world despite the immediateness of Online Media. As a reason it can be mention that Print Media fixs an edge through its content quality, which a professi onal editorial staff can produce. For example, canvass Bureau of Circulation figures showed that The New York Times boosted overall circulation by 73 percent from Monday through Friday and 50 percent on Sundayover certify 2011, when it first launched digital subscriptions, according to Politico. (Heibutzki, 2015) In Bangladesh, we also have too many Online News Portals nowadays. While delivering the latest news immediately to people, most of them have not yet been able to replace Print Media. Some Online News Portals also publish spam or unnecessary news links unlike the Print Media which serves the purpose of peoples learning the correct and necessary information properly. Print media is easier to use and read which may be why it has not sunk out of our society completely. But, the read availability, convenience and value of digital media means that it may soon replace print media permanently. So from this point of view we can consider Online Media as an upcoming threat on Print Media though till now the Online Media is certainly a better companion of the Print Media, but not the replacement of it.1.2Research promontoryWhat are the strategis of Prothom Alo and The Daily Star to retain their position in the industry?Does Prothom Alo and The Daily Star feels that they are a threat for online media or the vice versa?What are the prefarable news sources for readers?1.3Research ObjectivesTo know the challenges with which the Print Media is dealing with.To find the dodge of their survival.1.4Rationale and Significance of StudyA research on the future and schema of print media in Bangladesh can play an important role in future for this industry. Nowadays this issue is one of the most important topics, not only in Bangladesh, but also as globally because the patterned advance of technology.A tablet, such as Microsoft Surface, is essentially a larger, version of a smart-phone. The popularityof these kinds of devices is continually growing up, as they are easier to carry and use. As portable device technology advance, so do the news organizations.So this research also tries to find the reasons for peoples spending less time on Print Media. A statistic in United Kingdom shows the reason for reading less magazines as of may 2012 (Fig. 2). Of respondents, 11 percent reported reading fewer magazines because the media landscape was too crowded. Cost, time, relevance of issues, advertisements and environment are the factors playing roles in this matter.(Statista, 2012)Fig. 2. Reasons for reading fewer magazines in the United Kingdom (UK) as of May 2012This research tries to figure out these types of facts from the perspective of Bangladesh. Prothom Alo and The Daily Star both have e-version of their newspapers. This research will find out what is the statistics of their online and printed version readers. in the long run it will show the impact of Online Media on Print Media and what are the losings and threats for Print industry and what stra tegythey are adopting or if there is significant shifts to hold position in the industry. What are the challenges for the authority will also be lightened by this study.ReferencesBhuiyan, A. J. M. S. A. (2002). Mass Media, Communication, and Culture in Bangladesh in the Shadow of a Big Neighbor.Curtisu, D. A. (2011).About Print Media.Retrieved on 20 April, 2015 from the UNCP Website http//www2.uncp.edu.Heibutzki, R. (2015). What Is the Advantage Disadvantage of Print Electronic Media? Retreived from the Chron Websitehttp//work.chron.com/.Piechota, I. (2002). Means of human communication though time.Retrieved from http//myweb.cwpost.liu.edu/paievoli/finals/505Sp 03/Prj1/irene piechota.htm.Smith M. (2014).The Future of News Journalism The Dying Newsprint Rise of Online Media. Retrieved on 21 April, 2015 from The Modern Ape Website http//themodernape.com/.Statista (2011).Statistics and market data on Books Publishing.Retrieved from a Stistical Portal, Statistahttp//www.statista.com/m arkets/417/topic/477/books-publishing/.Statista (2012).Reasons for declining magazine readership in the United Kingdom (UK) 2012.Retrieved from Statistahttp//www.statista.com/statistics/289356/.Wikipedia (2002).Retrieved from Wikipediahttp//en.wikipedia.org/wiki/printing.