Bally?s Total Fitness :: essays research papers fc

Bally tally fitness originated as an average health and tennis club in 1962. Who would go through thought they would be where they ar today. Like many new(prenominal) major companies sometimes it pays to be in the right place at the right time. Today they are one of the major companies in a 14 billion dollar health club industry. They are the ordinal biggest health care chain behind Curves for women and the YMCA.Currently they have around iv million members and 420 facilities. They incumbently have operations in 29 states including Asia, the Caribbean, and Canada. You whitethorn be wondering why you dont see that many Bally Fitness Clubs the reason for this is because they run the business under 6 different names. The other clubs they own include Bally Total Fitness, hee-haw Fitness, Sports Clubs of Canada, Pinnacle Fitness, Bally Sports Clubs, and Gorilla Sports. Bally total fitness currently employs 23,500 staff members, 6,700 group instructors, and 3,500 personal trainer s. These numbers are including the clubs they own that are under different names. What many people dont fancy is Ballys Sports clubs is only apart of the company. Along with fitness centers they besides have their own products. They have an extensive line of exercise equipment ranging from care for balls to free weights. However it does not end on that point they in like manner have a full line of supplements including weight management products, performance supplements, and zero enhancers. There exercise equipment is only available for sale online however there supplements can be purchased at super markets and nutrition stores.It is not uncommon today to see companies misstate their earnings. As we know this is an illegal action that has put companies under such as Enron. This is not something that makes your company direct good and is not worth getting caught for. Well Ballys got into the mix in early 2003 when they were forced to restate their earnings for the current pe riod. Their stock price collapsed and needed help in a hurry. They decided to get a new CEO which was a salubrious traveled man known for reviving companies. That man was Paul Toback , he knew something had to be done quickly, so he decided to come up with new advertising efforts in 2004. Those advertisements proved to be extremely prospering and they will continue these same types of advertisements in 2005. During this time they have also created strong partnerships with some of the biggest companies in the world.