A comparison of two media articles Essay

The periodical carry and The free write about the said(prenominal) event, Englands 2-0 victory over Greece in one of Englands world cup qualifier delayes. It is obvious from looking at the conditions that they atomic number 18 domainage out and compose differently, this is because of their target audiences. The item-by-item is a to a greater extent than formal newspaper in A2 size, aimed at the more better person. It is generally read by batch in the kind groups of A, B and C1, this includes wad such as doctors, policemen and some other such skilled workers.The chance(a) pull further is a a great deal less formal newspaper, in A3 size, its target audience argon people who are generally less educated and belong in the social groups of C1 and C2, people the the likes of builders, receptionists and other unskilled workers. The unremarkable Express phrase dominates the entire back rogue with really little else but a small sub article and some small adverts, t he occasional Express sets it out in this way to attract its readers to the paper and article, it is bold and stands out.The Independent is different in this as the article takes up roughly half of the page, with enough room to have a nonher article on the same page this is because of its very(prenominal) oftentimes larger page. The Independent does not use whacking bold headlines or make it to try and attract the reader into the account statement instead they set the article out in a more professional form making it look elegant and unobjectionable. This is done as The Independents readers do not want to be enticed into reading an article plainly because it looks attractive and stands out, they will read what is of interest to them and for content of the story.The Daily Express however uses the bold headlines and dominating layout to attract its readers into the article and paper. The Daily Express includes two pictures in its article, one for the main article of the match and the other one shows the blurt of the match. The Daily Star does this as their readers like pictures to attract them to the story and also like to read about the gossip as well, in this case the bottles being thr declare at David Beckhams head.The picture for the main article that the Daily Star chooses to show is that of David Beckham celebrating his goal, however they have blocked everything else out of the picture and just have David shown with a bold black outline. The picture is laid out across the page in an untidy fashion making it bolder and more attracting to its reader. This is done as the readers of the paper recognise David as a big celebrity and so want to read what is said about him.The Independent however is very different it has only one picture it dominates the article but is set out in a square as a neat part of the article. The picture is the same as Daily stars however it is much broader as it shows more than just David Beckham it is left showing us the fie ld and the crowds celebrations. The chooses to do this as its readers prefer a much more in depth look as to what has happened when reading their articles, with this they toilette see the sort of atmosphere there would have been in the Stadium.The Daily Express uses a type of language typical of most sheet of paper newspapers, but not usually seen in broadsheet newspapers puns, a dawdle on words. The Daily Express uses pun in the headline of its article which focuses solely on David Beckham. The headline is Haircules, deriving from the ancient Greek divinity of Hercules, a mighty, strong fightrior. The Daily Express has done this as it shows David Beckham as the mighty warrior of the football match. The beginning part Her, has been altered to Hair to rehearse more to David Beckham and his famous, forever changing hair cut.The Daily Express uses war imagery the writer uses words, phrases and curses which compare the football match to a crashing(a) battle or war. The sub head er is a great standard of this war imagery language with the phrase cool under plan of attack. We would more often than not associate this sort of term with a soldier who had kept his cool whilst being shot at, however in this case it has been changed to describe an aspect of the football match. Also, missiles, victory and stoop to enchant are more war imagery terms which the writer has apply to elevate the match and make it seem more exciting.The Independent has not used war imagery as this is a very win over language, the paper would much sooner its readers made up their own minds rather than have them made for them. Sentence Length, sentence structure and sentence class are another three things which sets these two articles apart. Whereas the Daily Express uses very simple, basic, short sentence structures The Independent uses longer more complex sentence structures which appeal more to its readers.The Daily express does not break tear its sentences with punctuation, punct uation is very basic in this article for example, take the enterprise sentence of each, Skipper David Beckham provided the perfect answer to the Greek thugs who targeted him suffer night with missiles as he curled in the free kick which hurtle the seal on victory in Athens and kept Englands world cup hopes alive, not a single comma is used to break down that very large sentence.Bring on the Germans was the cry from the sunburned, shaven-headed masses in the northern arc of the Spiro Louis Stadium last night and there would not have been a single man in the England dressing room who would disagree, in this the Independents the sentence is wiped out(p) down by a quote and comma. Both of the articles input interviews from David Beckham they are very similar but The Independents comments contain better vocabulary as to appeal more to its readers. The Independent inputs phrases such as the importance of maintaining our fudge factor, so that the comments appear more intellectual an d appeal more to its readers.The Daily Express however writes this comment as It was important we kept our playing area, keeping the phrase more simple, so that its less ripe readers are not put off by complex language. The freelance also contains much more dialogue than the Daily Express, this is because the Independent would like to get across as many view points as achievable on the match, so that its readers can think for themselves and come to their own decision on the what kind of match the game was. In deduction both of the articles are effective for their different readers.The Daily Express writes more basically and writes more about gossip and facts to appeal to its lesser educated readers. With bold headlines and the picture of David Beckham the paper is going to sell as it attracts its readers. The Independent is very different, it is much more factual, its more educated readers are less interested in the gossip and would rather read the facts. The article contains a lot of dialogue and refrains from using war imagery, presenting different view points enabling the reader to make their own decision on the match.