Influence of Brand Name on Consumer Decision Essay

In the position developing and modern day world, con appenderism has dominated all the aspects of career. The life in the indian lodge follows the pattern of the capitalist culture where the human values fix a incompatible measure, you are know by what you come non by what you are.This naturally leads to the life in a society where everyone wants to have a unique place in the society, by possessing the things which sets them aside from the rest of people in the society.In present society and life sentence way, the Brands not only represent the symbol of the comp whatsoever or crossway but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep confederation between the company and its cross off, with the consumer. In this two way relation both(prenominal) are dependent on each other for various different reasons.In todays time g uests are very deeply connected to the brands. When they purchase any result like a car, mobile, items of insouciant need, brand appoint influence the consumers choice.Some customers purchase the particular brand things just due to the brand consult. Customers believe that brand name is a symbol of quality.I found this interesting and wanted to get a line out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the particular(prenominal) product because this is one of the products which got my attention because of many reasons. ab initio the car production was dominated by few companies and one or two countries. With the time, the market started to grow and once considered to be luxurious commodity, cars became a need rather than a choice. This increased the demand and with that many much companies entered the arena to have their share of profit and exploit the growing market. This do the companies to put mor e than efforts and money to creating brand awareness of their product.With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise does this really affect the purchasing decision of the customer? Does the brand awareness approximatelyhow influence the sale of the product? and so forthOn the basis of these questions, I formulated my problem as followsThe utilisation of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. Further I want to identify, if there is a conjunction between brands and the consumer decision making process.I conducted this select based on theories and surveys. I analyzed the result of the survey in order to be able to draw conclusions and find answers to my problem.I came to the conclusion that when consumer purchases a car, brand names influen ce his choice. Customers choose the well cognise branded car among other brands which are new or not so known.The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they prefer to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much information active the lesser known brand. Usually, people purchase well known branded cars because they might have heard before intimately brands or they have some information about them from other sources.This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands.The consumers are very conscious about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers trust the branded cars quality. Before purchasing a car people do not co nsider the lesser known brand car, as people are very attached to some specific brands. Some people are loyal to specific brands, everywhere time they want to purchase the same branded car because the specific brand has satisfied the customers needs and in enlistment has gained the trust in the brand name.I feel that the purpose of this study has been fulfilled to some extant. The theory describe that brand name has a power, which attracts the customers towards branded products. The reason is that customer gets special connection with specific brands product and become the loyal with brand.