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Qantas In-Flight Connectivity Service & Optus (SingTel) iPh star Package Prep atomic number 18d by: Xue yang (6193595) Ziyang Xu (5786185) Courtney Ashworth (6152392) Executive sum-up This report has analysed two innovative-made products released by two separate companies. These companies are Qantas Airways Ltd who have begun pass in-flight connectivity allowing passengers to send emails and surf on the internet by electronic device. The second product is an iPhone package released by Singtel Optus comprising all of their occurrent services available on their 3G network along with the new Apple iPhone handset. Both companies have released these products in an adjudicate to bide competitive within their respective industries. Both companies spirit to persona products differentiation as a major in motion(p) dodge however Optus’ products must also compete by utilise a court leadership strategy. Prior to the some late(a) product launch in the 20 06-7 financial year, Qantas’ financial operation was excellent and was reflected in large increases in Net usefulness aft(prenominal) Tax, (NPAT), Return on Investment, (ROI), and Economic Value Added, (EVA®).

after launching the new product, the ROI decreased about 1% payable to the increase of total capital invested and EVA® slightly increased because of a large net profit which this report suspects was because the new in-flight connectivity met consumer demand. additionally the global financial crisis has alter Qantas’ results, (Qantas 2008), and has lead to a straight decrease in bo th EVA® and ROI. The global downturn ha! s abnormal Optus as well and has compounded high investment in the company to result in increased operating cost and decreased profits, (SingTel 2008). After launching the iPhone package, Optus had a drop of $A44 one million million in its Earnings before Interest, Tax, disparagement and Amortisation, (EBITDA), result for the world-class quarter of 2008-09 (IBISWorld Australia 2009), because the operating cost was...If you deficiency to get a full essay, order it on our website: OrderCustomPaper.com

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