Mkt 421 Week One

market merchandise is essential to the success of any organization. It is a crop by which businesses build relationships, satisfy consumer needs, and generate revenues (Cannon, McCarthy, & Perreault, 2011). trade is a process that relies primarily on customer enjoyment to be successful. This paper will provide definitions of trade and expound the impressiveness of market in organizational success. There ar some(prenominal) definitions of merchandising, each varying slightly. As a student with pocket-size exposure to marketing, I believed marketing to consist only of force and marketing products or services. This perception of marketing is common because dislodge and advertising is what consumers observe on a daily basis. Upon teaching the text and completing further research, I found marketing to more than mere sales and advertising. According to Cannon, McCarthy, & Perreault (2011), marketing is be as, the performance of activities that seek to accomplish an organizations objectives by anticipating customer or invitee needs and directing a flow of need-satisfying goods and services from producer to customer or customer (p. 6).

Armstrong & Kotler (2011) define marketing as the process by which companies confine value for customers and build strong customer relationships in accompany to capture value from customers in return (p. 5). Marketing is all important(p) to organizational success. Although marketing is frequently viewed as simply exchange and advertising, the definitions provided reveal that marketing is a process that involves much more. Marketing is a five-step process that focuses on creating ! and capturing value from the customer (Armstrong & Kotler, 2011). The archetypal four move create value by beguile customer needs, designing a customer-driven marketing strategy, constructing a marketing program that delivers superior value, and building profitable relationships (Armstrong & Kotler, 2011). These four locomote result in the final step, which...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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