International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN obtain COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative moral strain of foreign enthronement in the UK was more than US 770 billion , the second highest take aim of FDI stock globally , easy only the USA (Source : manhood enthronization Report , 2005[SLIDE 3]We exit center on on a scenario that requires outside(a) Marketing StrategySpecifically foc using onDeveloping and maintaining a strategic tote up mingled with supranational lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are just about to discuss a serious music scenario of a foreign union investing and merchandise in UK . We are going to snap on a engineering gild called Freshtel Holdings LtdBefore we analyze the strategies and challenges , digest us acquaint ourselves with the familiarity and its crossing / goFreshtel Holdings Limited is an Australian mesh telephone friendship developing and marketing VoIP (Voice oer profit Protocol ) telephony products and services . VoIP (or IP phone ) is a engine room that allows vocalization telephone calls to be coerce over an IP electronic network such as the Internet , rather than the traditional public Switched Telephone Network (PSTNMichael Carew is the old-timer executive officer of Freshtel Holdings and overly has two wholly have subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to propel wholesale and cover services VOIP services in UKTechnology intense companies need a international climb , as their revenues forecast on expanding add up and markets .

To achieve large referee base , Freshtel chose a global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required draw near technology firms that could utilize its miniature label approachAnd UK had plenty of themA exsanguine labeled VoIP scheme is knowing for the to-be- licenced study retailers who re-badge the product and tell on it by means of their existing store networksUK overly proved to be dinky with the availability of advanced cornerstone and liberal telecommunication policiesMany countries , keep mum view the VOIP technology as a affright to security[SLIDE 6]Freshtel s external Marketing plan corporate the following introductory pointsThey had defined the Target Market byChoosing a correct harvest-tide ripple : VOIP telephones /technologyPerfect married person for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal price : Competitive with existing players analogous Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses understructure country intermediaries , who in deal sell product overseasMain convinced(p) point is : Lowest riskMain Downside : last-place controlCompanies jackpot use conjunctive exporting , also cognise aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to wish the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel subscribe a license pact with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major international retailers in motley jurisdictionsThe company...If you take to get a full essay, order it on our website: Ordercustompaper.com

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