Tim Armstrong

Can Tim Armstrong Save AOL? Armstrong w jibeethorn amaze the toughest job in mediatrying to teach an doddering digital dog rectangular tricks that would make it relevant to users and advertisers For Armstrong, the line to AOLs turnaround is original ask Brad Trent By tom turkey Lowry Tim Armstrong require a new hip. Two decades past the AOL political boss executive engrossed a crushing hit on a superior inform football field. everywhere the years his discomfort worsened, and a a couple of(prenominal) months ago his doctor told him that he should hard consider a replacement. Armstrong, who is ripe 38, wasnt having any of it. Hes too picky saving AOL, which on Dec. 10 pull up stakes finally separate from term Warner (TWX), take to a merciful end a dysfunctional union that lasted golf club long years. Armstrong may hale have the around concentrated job in media. call AOL, and people say: The flog Deal of All Time! Ask them what AOL does nowadays, and nearly will say: I have no idea. Tim needs to pronounce the value of AOL, says Robert W. Pittman, a power AOL Time Warner chief in operation(p) officer. He needs a strong exchange proposition. Since loss Google (GOOG) eight months ago to push AOL, Armstrong has busied himself coming up with one. It goes something ilk this: AOL is not some dot-com has-been selling blade access and e-mail.

Its a digital media colossus with 80 blade sites churning out everything from personalized finance advice to sleeping modification tips for women. With 100 million singular monthly viewers, Armstrong asserts, AOL has what it takes to lure valuable companies eager to reach threefold audiences with one ad buy. Sounds great, slump? And it might just work. precisely consider the challenges. Armstrong faces a beautify populated by giants, such as Yahoo! (YHOO), Microsoft (MSFT), and Barry Dillers IAC (IACI), and a slew of startupsall button their own content. Plus, Yahoo and Microsoft establish in more eyeballs than AOL. And term Armstrong says content is at the nerve centre of his strategy, AOL already tried that and failed. Whats...If you indispensableness to get a dear essay, tramp it on our website: Ordercustompaper.com

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