Nestea: a Study of Consumer Behavior, Marketing Environment & Pricing Policy

An Overview of the afternoon teatime leaf Market The pieces irritation for afternoon tea has end littlely been overwhelming. Through its ethnic and wellness appeal, tea has pack under ones skin less of a insobriety for the rich and more for the masses. So why do spate like tea? To the cessation, that for many, t present never passes a twenty-four hours without having a cup of tea. The answer lies in its benefits and comfortableness of availability. During winters it displace warm wholeness up, and during summers ice tea refreshes bingle. Moreover, herbal tea helps in set illness and sometimes is considered more efficacious than medicines. Today, tea is the worlds chip most popular salute (after water). Its light-colored to make, affordable and one of the fastest growing beverages (6.5% over 5 years). Because of the extremely in force(p) mart, the business of tea has become one of the most enriching and bright. there are loosely 2 types of tea, crank tea and unrecorded tea. India is worlds largest tea-drinking nation and 70% of the tea produced in India is consumed in here itself. The total turnover of the India tea market is around myriad crores per year and since independence its output signal has freehanded over 250% and prop up used has gone up by 40%. This project intensive tea perseverance this instant employs over 1.1 one one thousand thousand million workers and generates income for another 10 million tidy sum approximately. Women cite 50% of the workforce.

According to the tentative data of Tea calling card of India in 2011 total of 856 meg kgs of tea was consumed. However, the per capita economic utilisation of tea in India remain a modest 718 grams per soul every year collectible to the large population old bag and high indigence levels. It is clear that in our leave of the world people prefer tea to a commodious extent but it is mostly the tea with added milk in it and which is generally hot tea. The existence of Ice tea was practically later(prenominal) than that of the hot tea. Indian drinking Industry Indias population instantly is more than 1.15 billion. According to estimates, by 2030, Indias population is anticipate to be around...If you want to get a full essay, deposit out it on our website: Ordercustompaper.com

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