Sex In Advertising

Introduction

Sex in advertising has been the theme of much twentieth one C American

advert. It seems like all we see these days are advertisements which use

the gentleman body and sexuality to sell all kinds of products from food and cars to

colognes and lick equipment. It is virtually impossible to tune into any

type of media they days and not risk some type of an ad which uses

sexuality to sell its product. Most of the judgment of conviction sexuality and the use of the

product in a real arena setting is irrelevant, but for centuries if sexual

connotation is put upon the use of a certain(p) product then the product has been a

success in the market place. In the following pages we result be analyzing an ad

for Robert Lee Morris Watches, placed in Harpers Bazzar, which uses the concept

of sex to sell its watches. For a copy of the ad enliven refer to the end of

this report. We get out be applying the basic Principles of Advertising to help

use critique this ad.

Objectives and Mission

The objectives of any company victimization the concept of using Sex in its

advertising campaigns are clear. The company wants to appeal to the conscious

level of the address market to sell its product. The company wants to appeal to

the consumer who appreciates his/her sexuality and will spend a few extra

dollars to look oddly sexy.



The committal of this type of advertising is to

convince the target market that the product, in this object lesson a watch, is essential

to their need and want to be seductive and render that image to his/her fellow

peers.

Consumer Analysis

Before any company decides what kind of an ad will be used to represent

their company and their product, they will need to...

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