Oligopoly and the Disney Company.

1. INTRODUCTION

Oligopolies have been around ever since there is trade. However, it has only deep gained grounds in this age of globalisation. Never before has oligopolistic aspiration been so fiercely contested across so more industries.

The media industry in the United States of America (US) is one such(prenominal) industry. As a powerful communication tool, the media has attracted many companies simply only a handful has grown big. These media giants have reign the local market and are currently seeking to allow the global media industry in search of better profits.

One of these media giants is the Walt Disney come with (Disney). Its dramatic growth from a small company to last an oligopolist in the media industry offers an interesting case study.

This report studies Disneys disposition of backing in the US media market. It starts with an outline of the media oligopoly in the US, which is authoritative to appreciate the nature of Disneys business. Moving on to the next section, it concisely describes the history and corporate structure of Disney.

Following that, the study analyses Disneys nature of business in relation to oligopoly. Here, it correlates the characteristics of oligopoly with the nature of Disneys business.

The subsequent section proceeds to discuss the influence that oligopoly has on Disneys strategies.



It demonstrates how Disney develops these strategies under the oligopoly structure to run competitive.

In the final section, this report discusses the influence of oligopoly on Disneys behaviour. It assesses how Disney behaves and responds towards an oligopolistic market structure.

2. THE MEDIA OLIGOPOLY

When a handful of big corporations dominate an industry, the industry is said to be concentrated (McCain n.d.). The concentration ratio (total output from the four largest firms) is use to measure the degree of concentration in the market. Generally, if the concentration ratio...

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