Marketing Mix Paper

Introduction

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, undecomposeds, and services to realise exchanges that satisfy individual and organizational goals. Basically market is a necessary part of our daily life. Not only ar crossroads and services marketed but we market ourselves as part of daily business. Earlier this week I spoke with a maven of mine who works for H and R stop dead, I asked how the 4-Ps argon used in her organization. After our discussion I realized that the 4 - Ps has definitely helped H and R Block in boosting their ability to attract customers. It was very remarkable to realize how different business market their products and services. It seems as thought spry gratification is a promotion marketing tool that more companies atomic number 18 now using. After briefly describing the 4 - Ps of marketing we will review how H and R Block makes good use of all the steps in their marketing mix.

Definitions of the 4 - Ps

Product:

Product is the goods or services that a business offer and they are distinctive and different, better in quality and easier to use. In my accept view, the product or service is one the most all-important(prenominal) facets of a thriving business.



If a business has an item that a customer truly hopes they will drive out of their means to buy it. They will be willing to pay a higher price for the item if the quality justifies it. A product is the need satisfying offering of a firm including somatogenic goods or services. The product also includes the features and benefits, quality level, accessories, installation, instructions, warranty, product disceptation extensions, packaging, and branding of the product.

Place:

Place deals with the location on ones business or distribution...

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