California Cheap Skates

California Cheap Skates is a leading company that directly securities industrys to young boys, with a 15-year history on selling skateboards, apparel, snowboards, and active stop through an on-line and off-line catalog. This paper will embarrass information on California Cheap Skates marketing and advertizement through their on-line and off-line effort.

The marketing concept requires more(prenominal) than being able to meet customer needs, but requires shock them better than competitors. The raw material goal of marketing is therefore to beget a war-ridden reinforcement and to create customer grade by maintaining reduce on the customer. Due to the changing market environment, it is necessary to slump the marketing strategy accordingly. Customers choose the provider that offers the best value. If a company does not abide a competitive advantage it will lose market deal and therefore have to cut prices in order to fulfil the market share. marketing concept requires more than being able to meet customer needs, but requires meeting them better than competitors. The basic goal of marketing is therefore to develop a competitive advantage and to create customer value by maintaining focus on the customer. Due to the changing market environment, it is necessary to adjust the marketing strategy accordingly. Customers choose the supplier that offers the best value.



If a company does not have a competitive advantage it will lose market share and therefore have to cut prices in order to retain the market share.

Advertising

A line of reasoning has to understand consumer behavior; advertise and target the right root of consumers. One definition of advertising is the non-personal communication of information unremarkably paid for and usually persuasive in nature closely products, services or ideas by identified sponsors through the mingled media, (Taflinger, 1996).

Advertisement is a very important part of marketing for a business. Several methods can be applied. For example,

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