In Lance Strait analysis of beer commercials in Men, Masculinity and the Media the lector is presented with the idea that beer ads set guidelines in what is necessary to achieve maleness in view of opposite men. These ads tap into mens zest to al bureaus be in control, respected and looked upon by their peers. Advertisers remainder is to inst altogether in us the belief that drinking beer and stock-still just keeping a beer bottle will ordinate us inspiration, courage, confidence and respect. This advertisement plays with our fears of lack of confidence when come near women, it also implies that a beer bottle can remove all the undesired objects in out path to achieving acceptance by the opposite sex.
This advertisement features a male and a female clay sculpture beside a roof top pool in a business district of a city. Male model is obscured by the beer bottle, which leads us to believe that he is undesired. We immediately befool that the female is the main object of the ad, she is the object that the person holding the bottle is vying for. The ad can be viewed from a post of a man walking towards the couple with the intent of interrupting the parley and having sole possession of the females attention.
The way the bottle is blocking the other male is a symbol of confidence of such parity that it implies that no object can be in the way when wanting something.
Beer advertisers like to portray their product as a reward at the end of a long day. Beer is practically associated with men who do some sort of physical or labor work. Men who work hard, play hard (Strate) (80) is a statement Strate makes and this advertisement addresses that quote. Not too many peck enjoy a...
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