association football deception Notes
* In June 1999, Ralph BeBlois, did not break raze and feral short $270,000 in the financial statement
* In Canada, soccer is among the fastest growing sports in North America
* Soccer Magic was formed as a recreation comp any complete for the growing demand of indoor soccer. SM1 exposeded in capital of Jamaica and Sm2 in London, they were designed primarily for soccer players but bide other soccer activities.
* Game began in October and ran at discordant times throughout the week with exclusion of Saturday.
* Sm2 functiond at 35% capacity
* There argon various soccer activities in onslaught to boost revenue.
* SM2 is unique in London and there atomic number 18 no other types of competition similar to them at the moment.
Issue
monetary statements indicated that the company did not break even that year and fell short in projections by $270,000
Analyze case data
In Soccer Magic 2, it was required to be registered with OSA which can furbish up the amount of people that join the soccer league as it is complicated to join. The times of game is not very waxy for people as games are ran throughout the week with neverthelession to Saturdays.
The additional soccer activities that is ran during the season such as the Soccer Academy and other activities does not seem to constitute any impact on increase in revenue except for Youth recreational and March Madness as these are increasing the cost of the business.
Currently in London, there are no other soccer facilities that are comparable to SM2. They have new innovative product FieldTurf which prevents injuries which should appeal to a mickle of people.
Alternatives
1. Increase flexibility in time for games and have Saturday open for games as well
2. Eliminate other soccer activities which does not increase revenue and focus in the mainstream part of business.
3. Close SM2 as it seems to be dragging down the revenue of the company and operate just in Kingston with SM.
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