Vietnam National University International School HELP unmarried man of Business (Hons) MKT101 PRINCIPLES OF MARKETING
Assignment Year 1, Semester 1, March 2012 Date of resign: 16 April 2012
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Assignment - MKT101 Principles of Marketing
ASSIGNMENT DETAILS Format:! ! write Report Approximately 3,000 - 3,500 words (Please indicate the word count) 28 May 2012 No extension will be apt(p) 40% of total assessment for this subject
Word Limit:! ! ! ! !
repayable Date:! ! ! ! ! !
Value:! !
Assignment Rationale This assignment is knowing to expose you to some basic practical applications of selling concepts that you hold learned in class. This will test your understanding of how to yield a situation analysis and to develop a marketing plan.
Assignment task As an established private publish house in Vietnam, your company has come up with a magazine line that features articles for a speci?c group of readers. The Marketing Director is so passionate about the magazine and cannot retain to launch it. However, as a prudent Director, she needs to stomach a Marketing Plan. She has instructed you to come up with that Marketing Plan.
Tips: Students argon encouraged to read Appendix 1 of the prescribed casebook to get a feel of what Marketing Plan is about.
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Assignment - MKT101 Principles of Marketing
Suggested Content Page To assist you with the preparation of the plan, a suggested confine Page for the plan appears hereunder. The analysis herein is not exhaustive. Students argon encouraged to put into practice other analysis that they fork out learned. Please present the information in a musical theme format. Be creative and consistent with information. Executive Summary instrument panel of Contents 1.0! ! ! ! ! ! 2.0 ! ! 3.0 ! ! ! ! ! ! ! 4.0 ! ! ! ! ! Situation Analysis ! ! ! ! ! 1.1.! Market Analysis 1.2.! opponent Analysis 1.3.! Company Analysis (For competitor and company analysis, students whitethorn use SWOT Analysis) 1.4.!...If you want to get a good essay, order it on our website: Ordercustompaper.com
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