million per year. Jamba Juice has numerous top competitors not exclusively in the smoothie and juice industry, but the entire speciality beverage industry. Coffee, teas, and other specialty beverage locations are as well gaining on Jamba Juice.
Target Market:
Jamba Juice focuses on ambit out to the young, creative middle class consumer, this consumer has a lofty disposable income and they are single or newly married. They are simply beginning their lives as young adults. Jamba Juice is evoke in wellness and health related products. Jamba Juice elicit become a staple in the lives of this younger demographic by gaining the interest of the consumers. However, this particular age group is evermore changing their mind, whether it would be fashion, food or their favorite beverage. This demographic is what can make or break a company.
authorisation:
Jamba Juice is a well known company. They provoke been roughly for a short time, but have grown promptly to become a top competitor in their industry.
With many a(prenominal) options for their customers, and their menu and merchandise line continuously growing and changing, they have many selling points.
Weaknesses
Although they are a top competitor, they do still have those other companies in their industry. Competitors like smoothie King and Planet Smoothie are quickly locomote and sometimes overcoming the sales and overall revenue of Jamba Juice. Along with the competitors comes the health factor. Jamba Juice has recently taken some heat for less(prenominal) than ideal healthy contents in their smoothies.
Threats:
One of the major threats for not only Jamba Juice, but for all companies is the worsening economy. Comsumers just arent purchasing as much as they utilise to. Their income is no longer as disposable...If you want to get a full essay, order it on our website: Ordercustompaper.com
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