take age children are definitely a target market for many corporations today. We see ads in schools all across the country. Schools utilize to be a haven where we did not have to fuss about our kids being taken over by the political sympathies of corporations and the constant pressure to get the next great thing. In her piece, The Branding of Learing, Klein gives a brief definition of what schools are meant to be.
Klein states, A place where novel people gathered, talked, sneaked smokes, made out, formed opinions and, most maddeningly of all, stood around looking cool for hours on end. That place is called school(55). She had it right, but schools are now the perfect target for advertisers. How could young adults and children avoid being targeted when there only option is to buy into these advertisements? They are placed in an environment where they are encircled by advertisements. Schools make it impossible for students to ignore the ads. For example Klein in addition mentions Coke Day in her piece. This was a day where the kids became promoters for Coca-Cola. On this day kids were not benefiting from school, but they were becoming targeted. They...If you want to get a full essay, order it on our website: Ordercustompaper.com
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