Reflective Communication Audit Essay Example | Topics and Well Written Essays - 4000 words

Reflective intercourse analyze - Essay ExampleIt determines what is working well, what is not, and what might work better if adjustments be made. An organization communicates with its stakeholders and commonplace in variety of situations. The strategy of the accompany in respect of all sorts of communication, oral, written or actions take to be designed to convey its philosophy and values to the stakeholders and public. The purpose of this study is to reflect upon and probe the communication practices, processes and issues that are evident in TESCO, which is the third largest retail chain in the worth with its capitulum quarters in the UK. Organisational background Started as grocery retail in the UK, TESCO has transformed into a multinational company over the period of time, with retailing in clothing, furniture, electronic goods and many other goods including petrol which are regularly bought by households or businesses. It has also entered into financial services, softwa re and telecom. The company is listed in LSE and included in FTSE 100 Index. Therefore, communication in such a geographically and functionally diversified company strikes to be structured to achieve the objectives or goals with limited misunderstanding and conflicts. The slogan The Tesco Way seeks to portray the manner in which the company wants the public to remember its philosophy and values, and in a sense, it is a message to the public. The companys innovations like installation of camera and self-service tills in the stores could be considered as reactions in zephyr with the technological developments. Also, these changes communicate a message to the customers about TESCOs desire to improve the level of service. The Balanced-scorecard schema implemented in TESCO unites the groups resources at all levels. Communication audit would be reusable and effective in monitoring of the operations including risk management on a balanced instauration in relation to various divisions and the stakeholders could be augmented. According to the TESCOs website, theVisionis for Tesco to be Most exceedingly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders A growth company A modern and innovative company Winning locally, applying our skills globally This vision statement and one of its stated strategies to post our responsibilities to the communities we serve at the heart of what we do seeks to communicate its commitment to its stakeholders which includes community as well. The intense contestation in the retail sector in the UK and globally necessitates advanced planning and formulation of effective strategies in achieving its corporate objectives. The expansion of the business into new merchandises and services calls for coordination of its various activities at all levels. It also underlines the need for an integrated communication policy for a sustained development in the long run. Communic ation in an organization has several dimensions and is complicated unless it is coordinated with high standards of efficiency and audited on a regular basis. Communication audit The standard of living of the people has been increasing over the period of time which results into changes in tastes and fashions and shorter product life cycle. This is an important factor especially in retail business of TESCO and Communication audit would be useful in evaluating the communication strategies adopted by the company to make