Firstly, I think that McDonalds has been very expert in targeting a specific sort out of audition. Though this targeted audience does not incur any purchasing power, they would be the anchor to few other group of people who have the purchasing power. The targeted group would be children. McDonalds was around the first food company to experience up with the happy meal deal. A free victimize would come with the happy meal. Most of the quantify, these engraft of toys would be in conjunction with the latest moving-picture show. For example, this season the toys argon from the characters from the new movie ‘Surf’s Up’. Moreover there argon special kids’ meals (happy meal) that come with the toy which can sum up as a nice lunch after school. This is decidedly an attractive package for kids who would pull their parents or grandparents to buy it for them. As a result of getting McDonalds lunch for their kids, most of time the parents would end up eating at McDonalds too.
Secondly, wireless meshwork connection is available in most McDonalds. This would be mavin pull factor for young working adults or engineering school students as some prefer to work outside. They can have their meal and have access to the internet.
Thirdly, McDonalds also organises birthday parties for young children. A meal, games, activities and games are all included. This would also be another pull factor for people.
At this junction, I shall state some marketing theories used by McDonalds. One would be the determine in different types of markets. McDonalds would fall under the monopolistic Competition. Monopolistic Competition is many buyers and sellers dealing with around the same products that double around the same price. McDonalds thus would be under it because the prices of its products are all within the same range as the products sell in the other fast food restaurants. For example, a set meal at Kentucky Fried...If you want to get a copious essay, order it on our website: Ordercustompaper.com
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