Brita Products Company

Executive Summary – Brita Products Company
Jingbo Wang
Olubusayo Oladapo
Mamta Dabral
Shriram Paranjpe
The final “go/no go” decision implys to consider the fact that the caller-out desires to stay dynamic and current in ideas and concepts for filtration. This is important in club to effectively compete in the changing food market and at the same time stay true to its meaning - clean, good tasting water. Therefore, it is recommended that the company follow a targeted merchandising campaign with an optimal blend of:
The launch of Faucet Mounts by tapping the market which is more public lavatory jabn (prefers bottled water) and/has greater wellness concerns (the younger audience). (See accompaniment 1 + Exhibit 4)
*Focus the drive of Pitcher Filters in regions where there is hard water and in like manner improve the Pitcher to meet the health concerns, a need of the future (younger) market. (See Appendix 2*)
This strategy is selected after deliberate evaluation of all available options and the break until now analysis, (See Appendix 3) and integration of the two main options (launching the tap mounts and promoting the pitcher filter) in an optimal mix.




These problems can be solved if Brita launches a faucet mounted filter system (strategy 2) to compete with PUR and bottled water for the convenience market. This product is likely to resolve consumer health concerns, and with a focussed marketing strategy is likely to equal PUR’s office in the market (based on the simulation and Exhibit 6). presume that consumers keep buying filters for their purchases, this path can break even (with filter sales) within 2-4 years. However, it will lead to cannibalization and a take exception since PUR is the market leader in faucet mounted segment. It whitethorn also compromise our pitcher product if it does not dampen the same taste consumers demand and may cause injury to the brand in the long term.
The optimal strategy for Brita would be to combine these two...If you want to get a full essay, order it on our website: Ordercustompaper.com



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