Marketing

Introduction Tea instill & Co is a company that specialises in the manufacturing of instant sulfurous beverages, namely tea and coffee, that is distributed throughout Australias supermarkets. They have recently developed an instant Chai Latte, a spiced hot beverage mixed with milk, and must devise a focal point to introduce the intersection to the market. Chai, as the name suggests, is not a coffee. Chai consumption has experienced phenomenal growth in Hesperian societies over the past three years, and Tea Cup & Co plan to enter this market with an instant powdery form of the suck upable (Hari Har Chai, 2009). Demographic Environment The new product ordain be aimed at a range of demographic arenas. The soak up guide out need to be targeted at range of ages, primarily younger adults, not be race specific, and be quickly available throughout supermarkets in both metropolitan and urban areas. The drink will be purchased and enjoyed by people of entirely races, however, great care has been taken in ensuring authenticity in the Australian-grown, Indian-oriented ingredients to allow the instant powder to have a accredited and genuine Chai taste. Immigrants from India have increased during recent years, now method of accounting for 6% of all immigrants in 2002-03 (Kotler et al 2007, pg 180).

The authentic ingredients will allow Australians, both Indian and non-Indian heritage, to enjoy the product. Chai Latte is considered a trendy drink amongst consumers who visit cafes. The instant Chai Latte product will be promoted as a trendy drink to serve guests. The product will be marketed at the change magnitude white-collar worker population of Australia. The number of Australians between 25 and 64 years old with a higher teaching method qualification rose from 13% to 22% between 1994 and 2004 (ABS, 2005). As the product is an instant form of the beverage, it will be do available in the main chain of supermarkets, including Coles and Woolworths. As the drink is available at cafes in urbanised areas of Australia, it will... If you want to get a full essay, order it on our website: Ordercustompaper.com

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