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Executive Summary: SICHUAN CHANGHONG ELECTRIC CO., LTD is founded in 1958 in SICHUAN which is begun to interpose the European mart place in 2006. The report analyzes the facts for CHANGHONG assumeing European merchandise places. This report explains the why CHANGHONG decides to enter European market, which including the causality for the enterprises themselves and the reason of the situation of the market. Then the report explains the which way to enter European market for CHANGHOGN, and why CHAHNGHONG did not choose the agent to enter European market, but used the wholly-owned subsidiary and international acquisitions. At last the report uses SWOT to analyses the strengths, the weaknesses, the opportunities and the treats when CHANGHONG enters the European market. Through apply the primary research and secondary research, this report explains above factors, such as there are questionnaires, analysis the profits and red ink account and so on. And this report meets the original objectives. Contents: 1. interpolation3 1.1 Introduction to the company:3 1.2 Introduction to the report:4 2.Section1: How the issue later on CHANGHONG4 2.1 slew 1: the international strategy and the strength of CHANGHONG4 2.2 Issue 2: The situation of the heavily competitive domestics market and the American market7 2.3 Issue 3: The situation of the European market9 2.

4 Issue 4: The ways of CHANGHONG to enter the European market10 3.Section 2:11 3.1 The why to enter European market for CHANGHONG11 3.2 The why to use the wholly-owned subsidiaries and international acquisitions to enter European market12 3.3Analysis the strengths, weaknesses, opportunities and threats of CHANGHONG to enter the European market14 4.Section 3: terminal16 5.Appendix:17 5.1 Appendix 1:17 5.2 Appendix 2:19 6. propagation:20 Introduction 1.1 Introduction to the company: Established in 1958, CHANGHONG has witnessed significant prosperity and is now one of the... If you want to get a abundant essay, order it on our website: Ordercustompaper.com

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