Alliance in the International Travel Industry

Alliances in the International Travel Industry: Sustainable strategic Options? Nigel Evans fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail traverse: Website: E 2001 by The Haworth Press, Inc. All rights reserved.] ABSTRACT. The tourism literature has viewed sustainability in terms of the issues pertaining to the sustainability of physical, cultural, or social environments or considered the underlying policy frameworks. However, it is argued that sustainability in a tourism context can overly be viewed as an aspect of the competitive environment. The globalisation of agate line, the fanaticism of competition, the increased use of information technology and the increasing sophistication of consumers have all had an impact on the increasing aptness of companies to form alliances. This trend has been particularly discernible in the foreign travel industry that has grown to serve the needs of tourists. This paper traces the development of alliances in the travel industry through the exhibit of a number of travel industry case studies and questions the purpose to which alliances represent sustainable strategic options. Drawing on the business management literature, lessons for alliance survival and success are discussed.

The paper concludes that individual strategic alliances in the travel industry are rarely sustainable as external pressures and internal moneymaking(prenominal) imperatives combine to force them apart but the notion of work collaboratively is indeed a sustainable way of working. [Article copies available for a KEYWORDS. strategic alliances, travel industry, collaborative strategy Nigel Evans is Principal Lecturer, Centre for Travel & touristry, Newcastle assembly line School, University of North-Umbria, Newcastle-upon-Tyne, United Kingdom (E-mail: nigel.evans@unn.ac.uk). International Journal of Hospitality & Tourism Administration, Vol. 2(1) 2001 E 2001 by The Haworth Press, Inc. All rights reserved. 1 2 International... If you want to get a full essay, order it on our website: Ordercustompaper.com

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