Terra Cog Gps

Memorandum Date: July 28, 2012 To: B From: S Subject: Terra Cogs Project Arial suppuration in a quandary Problem Definition: * Terra Cog GPS is facing challenges with respect to arriving at decisions. * There is no clear schedule * lose of communication among executives. * Inter sort conflicts exists amongst the members of the core separate of leaders entrusted with the design, marting, harvest-tideion and gross sales of project Arial. * Terra Cog was already delayed in its marketing response to selling a competitor to Posthastes Birds1. * Short eyesight in non acknowledging that Birds1 was a competitor to its existing product * Lack of proper research * Lack of Innovation due to redesigning within the existing GPS platform * Lack of pauperism and enthusiasm * Lack of cohesive/common vision * Preference of Individual goals all over organizational goals * Lacking true leadership Key Problems: Short sightedness and lack of common vision/goals * Terra Cog is in a hurry to enter the market after a of import lag * Lack of clarity on price and positioning * Inter group conflict Decision Analysis: Decision Option 1: * effectuate Arial as panned with reduced margin i.e.

focus on a low price($425) to build a foundation in the market and to gain customer confidence * Continue redesigning and improve the manufacturing process of the product to reduce production costs Pros| Cons| Immediate market presence(Birds 1 and Garmin are already in the market)| Decreased margin| Capture sales for holiday season| Pressure on manufacturing and design aggroup to reduce product costs| Decision Option 2: * Cancel product launch for now * Recreate and redesign a new product with major reconfiguration and moldings i.e. focus on positioning * lay down the market with the new product with a BANG Pros| Cons| control paramount quality| Declining market share| Surpass competitors|... If you demand to get a full essay, order it on our website: Ordercustompaper.com

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