Marketing

The case of Go Footwear and the GoGo tog Dr Lara Moroko & Dr Lars Groeger Go Footwear was realised in 1953. The brand catered initially to coach children. Their iconic, white GoGo sneaker-style shoe was worn by school children in Australia and New Zealand in the 1960s, 70s and 80s. The success of the sectionalizationicipation in those years was based on the GoGo sneaker being included as part of the school uniform (for sport and recreation activities) for schools across these two countries. Schools stipulate the GoGo sneaker as their uniform due to its low price, durability, unchanging gauge and design, which included features beneficial to childrens growing feet. During those years, the company enjoyed healthy profits based on the popularity of product divagate and the need for regular repurchase by product users. Parents typically purchased a new pair of garb for their child at the beginning of each school year to accommodate the branch in the childs feet. Go Footwear as well gained popularity as excogitate footwear in the early 1980s. Teens and green fully growns embraced the GoGo sneaker as an everyday fashion item, wearing the shoes with casual outfits. Responding to this new use, Go Footwear extended their be given to include GoGo shoes in a variety of colours, in addition to the classic white.

As the 1990s progressed, the fortunes of the company took a turn for the worse. A decline in product quality due to the relocation of production from Australia to China and the general kind trend of relaxed school uniform regulations saw a tart decline in the number of schools including the GoGo sneaker as part of their school uniform. Coupled with this, the popularity of the GoGo sneaker as a fashion item fell dramatically, as the teen/young adult market embraced new trends in casual fashion. With sharply rock-bottom sales and profits, Go Footwear continued to exist done the 1990s and 2000s. In the absence of a naturally paying(a) and growing market, management dramatically reduced... If you want to get a full essay, order it on our website: Ordercustompaper.com

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