As is typical of the process of buying and selling, buyers have a propensity to purchase products from that seller who meets individual expectations. Of course other factors influence buying decisions. These include price and purchasing power among others. Economics dictates that consumers are inherently rational beings, and this rationality is seen in their buying decisions.
In the context of this article, the seller is the writing service, the student or researcher is the buyer and the product is the custom essay. There are many providers of writing service in the market as a result of which more than one custom essay are available. Assuming that the price of the custom essay is fixed, the buyer here has the most bargaining power. In this scenario, the writing service will not expect price to shape demand.
There is the option to lower the price of a single essay by the writing service so as to lure more buyers. Alternatively, the writing service can sell the custom essay at the prevailing price and offer discounts to the buyer. Whatever approach, the buyer has the upper hand in this transaction. What’s more, there are many writing services offering similar custom essay. Thus, the fate of an individual writing service concerning the attractiveness and consequent sale of its custom essay lies within the jurisdiction of the buyer.
In simple words, the competition of the writing service undertaking with respect to custom essay is so intense that customers must be treated well. Writing service owners need to develop a friendly and persuasive attitude towards their clients if they want to keep their custom essay selling.